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New Arrivals

Preorder now to receive exclusive deals & gifts
M's Marsh Tee M's Marsh Tee
Boutique rapide The men's Marsh Tee is made from a premium jersey made from... Comparer
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Hooké M's Marsh Tee
$28.49 $47.49
M's Mountain Sun Shirt M's Mountain Sun Shirt
Boutique rapide The printed short sleeve shirt is inspired by the Mountains of our... Comparer
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Hooké M's Mountain Sun Shirt
$50.99 $84.99
M's On The River Tee M's On The River Tee
Boutique rapide Hooké was born a little over 10 years ago on the banks... Comparer
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Hooké M's On The River Tee
$28.49 $47.49
M's Marsh LS Tee M's Marsh LS Tee
Boutique rapide The men's Marsh Long Sleeves Shirt is made from a premium jersey... Comparer
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Hooké M's Marsh LS Tee
$34.49 $57.49
M's Mountain Sled T-Shirt M's Mountain Sled T-Shirt
Boutique rapide The Mountain Sled T-Shirt is made from a premium 100 % organic... Comparer
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Hooké M's Mountain Sled T-Shirt
$47.49
M's Lightweight Insulated Vest M's Lightweight Insulated Vest
Boutique rapide The new Lightweight Insulated Vest is a versatile layering piece for autumn... Comparer
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Hooké M's Lightweight Insulated Vest
$159.99
M's Lightweight Insulated Hood Jacket M's Lightweight Insulated Hood Jacket
Boutique rapide Introducing our new Lightweight Insulated Hood Jacket, the perfect mid-layer for autumn... Comparer
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Hooké M's Lightweight Insulated Hood Jacket
$219.99
M's Lightweight Insulated Jacket M's Lightweight Insulated Jacket
Boutique rapide Introducing our new Lightweight Insulated Jacket, a versatile mid-layer for autumn weather... Comparer
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Hooké M's Lightweight Insulated Jacket
$199.99
M's Matapedia Hardshell Jacket M's Matapedia Hardshell Jacket
Boutique rapide Named in honor of a mythical salmon river in Gaspésie, this waterproof... Comparer
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Hooké M's Matapedia Hardshell Jacket
$359.99
M's Leucan Canadian Insulated Shirt M's Leucan Canadian Insulated Shirt
Boutique rapide It is known that contact with nature has very beneficial effects on... Comparer
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Hooké M's Leucan Canadian Insulated Shirt
$179.99

WORKWEAR ESSENTIALS

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W's Original Canadian Insulated Shirt W's Original Canadian Insulated Shirt
Boutique rapide Our women's insulated Canadian shirt is probably one of the most iconic... Comparer
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Hooké W's Original Canadian Insulated Shirt
$179.99
W's Trekking Pants W's Trekking Pants
Boutique rapide Our hiking pants are ideal for mountain climbing, canoe-camping or for comfortable... Comparer
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Hooké W's Trekking Pants
$64.99 $129.99
W's Tech Fleece Hoodie W's Tech Fleece Hoodie
Boutique rapide Here is our Tech Fleece Hoodie a little more technical than the... Comparer
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Hooké W's Tech Fleece Hoodie
$111.99 $159.99
W's Borealis Pull Over Fleece W's Borealis Pull Over Fleece
Boutique rapide This pullover is intended to be a more refined piece of clothing... Comparer
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Hooké W's Borealis Pull Over Fleece
$49.99 $99.99
W's Offroad Pants W's Offroad Pants
Boutique rapide Our offroad pants can, thanks to their solidity, easily accompany you on... Comparer
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Hooké W's Offroad Pants
$92.99 $154.99
W's Work Pants W's Work Pants
Boutique rapide With their unparalleled strength, our work pants can easily accompany you in... Comparer
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Hooké W's Work Pants
$68.99 $114.99
W's Mirage Sun Hoodie W's Mirage Sun Hoodie
Boutique rapide Our brand new Mirage Sun Hoodie made from 100% recycled polyester is... Comparer
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Hooké W's Mirage Sun Hoodie
$47.99 $79.99
W's Offroad Shorts W's Offroad Shorts
Boutique rapide The most technical and functional of all our shorts, this garment will... Comparer
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Hooké W's Offroad Shorts
$62.99 $104.99
W's On The River Tee W's On The River Tee
Boutique rapide Hooké was born a little over 10 years ago on the banks... Comparer
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Hooké W's On The River Tee
$28.49 $47.49
W's Tech Fleece Hoodie W's Tech Fleece Hoodie
Boutique rapide This is our most technical and versatile hoodie. Made of superior quality... Comparer
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Hooké W's Tech Fleece Hoodie
$101.99 $169.99

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The Salmon Journey

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The Salmon Journey

We can’t also forget all the moms who didn’t have the chance to see their children this year due...

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